During the late 19th Century, and, subsequently, during the early 20th Century with the reign of King Edward VII (1901-1910), the taste changed. The Art Nouveau and Arts and Crafts styles became more and more popular across Europe and the United States, emphasizing organic and naturalistic stylized lines and floral patterns.

During this period important English designers, such as Charles Ashbee for the Guild of Andicraft, Archibald Knox for Liberty & Co, Omar Ramsden and Alwyn Carr produced silverware in the Arts & Crafts style, challenging the Victorian industrialism and bringing the concept of design and authorship to a new level.